PARKER ELDERCARE
Marketing Strategy
As a brand new start-up, Parker Eldercare needed a comprehensive marketing strategy plan. This included designing the website, conducting a competitive industry analysis to generate SEO key terms, and the creation of content and branding.
Website Design
I designed the website pages for clarity and ease of navigation given our elderly client audience. Each page also contains text with key terms designed to show up in organic internet searches and to drive traffic to the page.
Content Creation
I wrote search engine optimized blog posts to generate traffic to the website and to help boost Google search rankings. Each blog post is designed with specific key terms and word count that best promotes audience engagement.
Marketing Materials
I created business cards, brochures, and other marketing materials using color and font theory to appeal to our elderly clientele. I used soothing blue hues to create a sense of calm and peace for clients that often come to Parker Eldercare in crisis. I also used minimal serif fonts to aid in legibility.
"Great marketing allows audiences to have a voice in the story, so that they’re not just listeners, but can become the protagonists."
Mario Bini, regional marketing manager for Europe at Alipay
© 2023 Ally Fion
