Durham Queer Sports was looking for a fun, bright, energetic presence on social media that would draw people in and present an unassuming, non-intimidating approach to a sports league.
We wanted to create engaging event invitations that were eye-catching, but also clear and legible.
Durham Queer Sports generates a majority of its engagement and participation through social media and digital marketing. However, we also generate a significant amount of referral-based and word-of-mouth engagement. To bolster this, we publish print materials to post around the community as well.
Durham Queer Sports’s digital following has tripled over the last 1.5 years from 1,500+ followers across our Instagram and Facebook groups, to 4,000+.
© 2023 Ally Fion