I have six years of experience in the marketing and communications realm. My passion for marketing stems from a genuine desire to make a difference, one connection at a time. I firmly believe that marketing is a way to weave people together, fostering understanding and unity. As I continue this journey in marketing, my mission remains clear: to utilize my skills to bring people closer and advocate for a world that celebrates diversity and inclusion.
As the Co-Founder and Director of Durham Queer Sports, I created the branding style guide and marketing strategy for the organization. I design the brochures, banners, and content marketing, as well as the newsletter. I oversee and manage our fundraising, event creation, marketing campaigns and analytics, and community engagement efforts to continuously build our presence and accessibility within the Triangle community.
As a new start-up, Parker Eldercare needed a complete marketing package. I completed a competitive industry analysis and built a marketing strategy that included social media and blog posts for SEO, a content calendar, and branding style guide. I also designed their brochures, business cards, and newsletters.
© 2023 Ally Fion